Web Surfers Revolt Against "Pushy" Advertising

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com

As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online - "Push" and "Pull."

"Push" advertising involves the use of "in-your-face" advertising tactics such as pop-up windows and direct email. "Pull" advertising entails using search engines and posting articles that literally "pull" interested consumers to a website on their own terms.

As web surfers revolt against pushy advertising, site owners who understand how to pull consumers to their sites will come out the long-term winners.

"Push" advertising tactics worked in the past because they had not reached a saturation point. Since not everyone used pop-up windows, a site owner could use them without fear of backlash. Now it seems pop-up windows hit consumers from every angle and even multiple times from the same sites.

The cycle of events with online advertising always unfolds the same way. Someone finds something new that works and people immediately jump on the bandwagon. As a technique saturates the 'Net and loses effectiveness, instead of finding an alternative, site owners just do it more!

Result: instead of pop-up windows going away, many site owners just run more pop-up's - more often!

Well, if recent developments indicate anything, they show that consumers have said "enough" to pushy advertising.

AOL, infamous for their pop-up ads, has agreed to cut down on the intrusions even though their earnings could use a boost right now.

Major ISP (Internet Service Provider) Earthlink even offers a "pop-up killer" feature on their new service.

Almost all email programs come with filters to fight unsolicited email and many email add-on services have sprung up to help consumers eliminate the unsolicited offers for pornography, business opportunities, and promises of instant riches.

This "anti-spam" sentiment has also caused an unintended consequence for legitimate marketers. Many major newsletters have found their emails blocked by spam filters intended to stop unsolicited email. Through no fault of their own, legitimate email marketers have found themselves casualties of the war on spam.

The future of the Internet lies in "Pull" advertising driven by consumer wants and needs.

The successful Internet companies of the future will invest in search engine promotion and in providing valuable, on-demand information consumers receive only when they ask for it and want it. When a web surfer goes to their favorite search engine and enters the keyword phrase "MP3 Player" or "tax advice" that means they are receptive to information on those subjects.

If they read an article about using vitamins to improve health and click a link for more information, only then they will they be truly receptive to a marketing message about vitamins.

Consumers have taken back control of Internet!

Not with laws or more regulations, but simply by flexing the muscles of their wallets. By pulling money away from advertisers who annoy them and putting it with those who meet their needs, the average web surfer has brought the Internet powers to their knees and will continue to reshape the Internet into an effective, consumer-driven communications vehicle.

Any site owner who wants to have a thriving online business and survive the next year had better take this fact to heart!

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Jim Edwards is the co-author of a step-by-step, "paint by numbers" guide that guarantees to teach you how to go from zero to making real money online in about a month!

"33 Days to Online Profits"

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A Note From WebPreneurship.com Editorial Staff:

Jim Edwards and David Garfinkel are two of the web's most respected and best-known authors! Indeed, they are prolific. Read more of their articles by following the links below:

The Top Seven Mistakes eBook Authors Make, by Jim Edwards and David Garfinkel.

Web Surfers Revolt Against "Pushy" Advertising, by Jim Edwards.

Uncle Sam Cracks Down Online!, by Jim Edwards.

6 'Life or Death' Factors For Any Website!, by Jim Edwards.

Let's Get One Thing Straight About Being A Published Author, by Jim Edwards and David Garfinkel.

Crying For Help Online, by Jim Edwards.

12 Steps to Creating a Business Online, by Jim Edwards.

The Ten Web Page "Commandments, by Jim Edwards.

Simple Survey Leads To Big Profits Online, by Jim Edwards.

Skyrocket Website Traffic With "OPT", by Jim Edwards and David Garfinkel.

The Secret Behind Million-Dollar Ads, by David Garfinkel.

Discover Hidden Profits in 'Spare Change' Time, by Jim Edwards.

Why Some Ads Fail Miserably While Others Succeed Wonderfully, by David Garfinkel.

Busting Online Copyright Thieves, by Jim Edwards.

How to Guarantee Your Way to Greater Direct Marketing Success, by David Garfinkel.

3 Keys to Striking It Rich Online, by Jim Edwards.

The E-Factor: Two Ways to Get More Back from Every Promotion, by David Garfinkel.

How to Prevent Online Identity Theft, by Jim Edwards.

The First Step to a Best-Selling Ebook, by David Garfinkel.

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